Faculty of Business Administration / Department of Public Relations and Publicity - Courses Yıl
1.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT1001 Introduction to Public Relations 3+0+0 Compulsory 6 Face To Face
HİT1003 Introduction to Communication 3+0+0 Compulsory 6 Face To Face
HİT1005 Political Science 3+0+0 Compulsory 5 Face To Face
İŞL1007 Introduction to Law 3+0+0 Compulsory 4 Face To Face
İŞL1009 Social Science 3+0+0 Compulsory 4 Face To Face
OZD0103 History of Turkish Revolution and Ataturk's Principles I 2+0+0 Compulsory 2 Face To Face
OZD0105 English I 3+0+0 Compulsory 3 Face To Face
Total ECTS 30
2.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT1002 History of Civilizations 3+0+0 Compulsory 5 Face To Face
HİT1004 Social Psychology 3+0+0 Compulsory 6 Face To Face
HİT1008 Fundamentals of Business 3+0+0 Compulsory 6 Face To Face
HLÜ0110 Introduction to Information Technology 3+0+0 Compulsory 3 Face To Face
İŞL1012 Fundamentals of Economics 3+0+0 Compulsory 5 Face To Face
OZD0104 History of Turkish Revolution and Ataturk's Principles II 2+0+0 Compulsory 2 Face To Face
OZD0106 English II 3+0+0 Compulsory 3 Face To Face
Total ECTS 30
3.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT2001 Theories of Communication 3+0+0 Compulsory 6 Face To Face
HİT2003 Theories and Applications of Public Relations 1+2+0 Compulsory 6 Face To Face
HİT2005 Integrated Marketing Communication 3+0+0 Compulsory 5 Face To Face
HİT2007 Communication Studies 1+2+0 Compulsory 6 Face To Face
HLÜ0105 English for Academic Purposes I 3+0+0 Compulsory 3 Face To Face
OZD0101 Turkish Language I 2+0+0 Compulsory 2 Face To Face
OZD0130 Career Planning 2+0+0 Compulsory 2 Face To Face
Total ECTS 30
4.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT2004 Communication Ethics 2+0+0 Compulsory 4 Face To Face
HİT2006 Brand Management 3+0+0 Compulsory 6 Face To Face
HİT2008 Interpersonal Communication 3+0+0 Compulsory 6 Face To Face
HLÜ0106 English for Academic Purposes II 3+0+0 Compulsory 3 Face To Face
OZD0102 Turkish Language II 2+0+0 Compulsory 2 Face To Face
ADS2XX2 Non-Area Elective - Elective 4 1 Face To Face
AİS2XX2 Area İçi Elective - Elective 5 1 Face To Face
HİT0202 Popular Culture and Media 3+0+0 Elective 5 Face To Face
HİT2202 Visual Applications 1+0+2 Elective 5 Face To Face
HİT2204 Semiotics 3+0+0 Elective 5 Face To Face
HİT2206 Campaign Design 1+2+0 Elective 5 Face To Face
HİT2208 Storytelling with Emerging Technologies 3+0+0 Elective 5 Face To Face
HİT2212 Basic Journalism 3+0+0 Elective 5 Face To Face
HİT2214 Healthcare Communication 3+0+0 Elective 5 Face To Face
HİT2216 Agency Management 3+0+0 Elective 5 Face To Face
HİT2218 Customer Experience Management 1+2+0 Elective 5 Face To Face
HİT2222 Data Literacy 3+0+0 Elective 5 Face To Face
HİT2224 Public Opinion Research 3+0+0 Elective 5 Face To Face
Total ECTS 30
5.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT3001 Public Diplomacy 3+0+0 Compulsory 6 Face To Face
HİT3005 Copywriting in Public Relations 1+2+0 Compulsory 5 Face To Face
HİT3007 Media Planning 3+0+0 Compulsory 5 Face To Face
HİT3009 Principles and Practices of Advertising 3+0+0 Compulsory 5 Face To Face
HLÜ0101 Professional English I 3+0+0 Compulsory 3 Face To Face
İŞL3005 Consumer Behaviour 3+0+0 Compulsory 6 Face To Face
Total ECTS 30
6.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
HİT3002 Political Communication 3+0+0 Compulsory 6 Face To Face
HİT3004 Digital Public Relations 3+0+0 Compulsory 5 Face To Face
HİT3006 Crisis Communication Management 3+0+0 Compulsory 5 Face To Face
HİT3008 Communication Psychology and Persuasion 3+0+0 Compulsory 5 Face To Face
HLÜ0102 Professional English II 3+0+0 Compulsory 3 Face To Face
HLÜ0120 Occupational Health and Safety 2+0+0 Compulsory 2 Face To Face
ADS3XX2 Non-Area Elective - Elective 4 1 Face To Face
Total ECTS 30
7.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
İŞL0000 Internship 0+0+0 Compulsory 5 Face To Face
AİS4XX1 Area Elective (5 Courses) - Elective 25 5 Face To Face
HİT4200 Corporate Social Responsibility 3+0+0 Elective 5 Face To Face
HİT4201 Media Relations and Practices 1+2+0 Elective 5 Face To Face
HİT4203 Gender and Media 3+0+0 Elective 5 Face To Face
HİT4205 Current Issues in the Media 3+0+0 Elective 5 Face To Face
HİT4207 International Public Relations 3+0+0 Elective 5 Face To Face
HİT4209 Selected Topics in Communication 3+0+0 Elective 5 Face To Face
HİT4211 Cinema and Politics 3+0+0 Elective 5 Face To Face
HİT4213 New Media and Social Transformation 3+0+0 Elective 5 Face To Face
HİT4215 Perception Management 3+0+0 Elective 5 Face To Face
HİT4217 Reputation Management 3+0+0 Elective 5 Face To Face
HİT4219 Digital Communication 3+0+0 Elective 5 Face To Face
HİT4221 Media and Collective Memory 3+0+0 Elective 5 Face To Face
HİT4223 Sociology of Media 3+0+0 Elective 5 Face To Face
HİT4225 Communication Consultancy 3+0+0 Elective 5 Face To Face
HİT4227 Sponsorship 3+0+0 Elective 5 Face To Face
HİT4229 Photography and Video Shooting Techniques 3+0+0 Elective 5 Face To Face
HİT4231 Body Language and Public Speaking 3+0+0 Elective 5 Face To Face
HİT4233 Digital Event Management 3+0+0 Elective 5 Face To Face
HİT4235 Sectoral Public Relations I 3+0+0 Elective 5 Face To Face
HİT4237 Internal Public Relations 3+0+0 Elective 5 Face To Face
HİT4239 Intercultural Communication 3+0+0 Elective 5 Face To Face
HİT4241 Digital Visibility and Algorithm Strategies 3+0+0 Elective 5 Face To Face
HİT4243 AI-Enabled Advertising 3+0+0 Elective 5 Face To Face
HİT4245 Immersive Brand Experience 3+0+0 Elective 5 Face To Face
HİT4247 Digital Content Creation Strategies 1+2+0 Elective 5 Face To Face
HİT4249 AI Ethics 3+0+0 Elective 5 Face To Face
İŞL0201 Digital Marketing 3+0+0 Elective 5 Face To Face
Total ECTS 30
8.Semester Course Plan
Course Code Course Name T+A+L Compulsory/Elective ECTS Group Course Count Mode of Delivery
İŞL4000 Graduation Project 0+2+0 Compulsory 6 Face To Face
ADS4XX2 Non-Area Elective - Elective 4 1 Face To Face
AİS4XX2 Area Elective (4 Courses) - Elective 20 4 Face To Face
HİT0202 Popular Culture and Media 3+0+0 Elective 5 Face To Face
HİT4202 Advertising Copywriting 1+2+0 Elective 5 Face To Face
HİT4204 Storytelling in Public Relations 1+2+0 Elective 5 Face To Face
HİT4206 Presentation and Debate Techniques 1+2+0 Elective 5 Face To Face
HİT4208 Representation in Cinema 3+0+0 Elective 5 Face To Face
HİT4212 Critical Public Relations 3+0+0 Elective 5 Face To Face
HİT4214 Cultural Text Analysis 3+0+0 Elective 5 Face To Face
HİT4216 Governmental Public Relations 3+0+0 Elective 5 Face To Face
HİT4218 Globalization 3+0+0 Elective 5 Face To Face
HİT4222 Media Workshop 3+0+0 Elective 5 Face To Face
HİT4224 Editing Techniques 3+0+0 Elective 5 Face To Face
HİT4226 Political Communication Campaigns 3+0+0 Elective 5 Face To Face
HİT4228 Communication Law 3+0+0 Elective 5 Face To Face
HİT4232 News Sociology 3+0+0 Elective 5 Face To Face
HİT4234 Alternative Media 3+0+0 Elective 5 Face To Face
HİT4236 Social Media Management 3+0+0 Elective 5 Face To Face
HİT4238 Sectoral Public Relations II 3+0+0 Elective 5 Face To Face
HİT4242 Science Communication 3+0+0 Elective 5 Face To Face
HİT4244 Digital Literacy 3+0+0 Elective 5 Face To Face
HİT4246 Corporate Communications 3+0+0 Elective 5 Face To Face
HİT4248 Creative Content Development in Advertising 1+2+0 Elective 5 Face To Face
HİT4252 Digital Culture and Trend Analysis 3+0+0 Elective 5 Face To Face
HİT4254 Global Creative Industries 3+0+0 Elective 5 Face To Face
İŞL4234 Customer Relations Management 3+0+0 Elective 5 Face To Face
İŞL4236 Sustainability 3+0+0 Elective 5 Face To Face
Total ECTS 30




https://obs.halic.edu.tr/oibs/bologna/progCourses.aspx?curSunit=56&lang=en